01 Feb

We’ve all heard the tales of “the Fountain of youth”- so called magical waters that could reverse the ageing process and cure sickness. Well I’m not sure it exists but if it does, it surely

contains a substance known as hyaluronic acid(HA) in abundance. This powerful ingredient is the key molecule involved in skin moisture and one of the major substances in the skin. Hyaluronic acid is found throughout the entire body but 50% of the body’s stores are found in the skin. Your collagen and elastin (structural proteins of the skin) are embedded in HA and it plays a pivotal role in preventing and reversing ageing. It is also important in maintaining our skins barrier function. Its ability to bind and hold moisture in the skin is phenomenal; it can bind 1000 times its own weight in water!

Unfortunately as we age our stores of HA are depleted and the body’s ability to synthesis it is reduced. To maintain and support the optimal functioning of our skin and health of our collagen and elastin it is vital to replenish HA in the skin. We can do this both by stimulating the body to produce more of its own HA via treatments such as peels and needling and by applying HA to the skin topically on a daily basis. HA comes in different forms and amounts in skincare and the efficiency of topically applied HA really does depend on this. At Fem, we have numerous products containing HA in various concentrations and forms that are prescribed according to your skins needs.

If you want hydrated, softer, healthier and more youthful skin this ingredient is a MUST in your skincare regime. Please ask us to help you choose a product suitable for you next time you’re in.